Moms actually

Creative Direction, Writing, Brand Strategy, Production, Design, Content Development

Seasons 3+4 | 2023-2024

Moms Actually boasts to be one of the leading visual talk shows for moms and moms of color. As the Creative + Art Director for the brand, I worked to ensure the story & feel of the brand was properly communicated from set to social platform through captivating visuals, copy and content development. This ranged from digital content & strategizing brand offerings to advising in conversation development for episodes.

MOMS ACTUALLY BRAND COMMERCIAL

A key objective for Moms Actually was establish the brand by writing both a tagline & commercial that spoke to its evolution and ethos.

Commercial Storyboarding & Concept Development, Script Writing, Assist. Film Director, Voice Narration

CONTENT DEVELOPMENT

Collaborated in developing several short form content series for the brand & provided overall creative direction.

ART DIRECTION

Provided art direction & graphic editing for both interview & “It’s Giving Motherhood” content segments

BRAND CONTINUITY

Moms Actually’s values stem around helping moms find themselves, let loose and get their groove back. When approaching their IG grid (where they receive the most interaction & engagement) & season 4 promo it was essential to maintain brand continuity through playful and stylish visuals & messaging that spoke to those values.

Season 4 Promo: Concept Development, Film Directing + Script Writing

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