the poor people's campaignOriginally founded by Dr. Martin Luther King Jr., The Poor People’s Campaign is a moral movement designed to expose & disarm the 5 interlocking injustices affecting poor and low-wealth people across the United States. In June 2022, ahead of midterm elections they hosted a Moral Assembly & March on Washington, boasting one of the largest gatherings of low-wealth people & advocates in U.S. history. I was able to lead a team to undergird this work by leading communications & social strategy, content development & design.
Communications Strategy, Writing, Digital + Social Strategy, Content Development
2022
Developed Digital Strategy
Social Media Management Across Platforms
Produced IG LIVE Interview Series
Live Social Coverage of Events
Email Strategy & Copy
Social Content Development & Design
Organized Photographers & Content Creators
Created Digital Toolkits & Copy for Celebrity & Org Cross-posters
Created wireframe and oversaw website development for bilingual and accessible live streaming experience
MORAL ASSEMBLY 2022
LIVE CONTENT SERIESAs a part of the promotion strategy for PPC’s Moral Assembly & National March on Washington 2022, I wrote, pitched and interviewed a LIVE conversation series featuring three of the events highlighted guests. Because this event was hosted on Instagram these guests were chosen to appeal to the millennial and Gen-Z audience on the app.
WIREFRAMING
